A business is easiest to catch when three things line up: it's open on weekends, it takes clients late in the evening, and its card has an address. We compared seven directory categories on these three points
| category | businesses | weekends | after 21:00 | no address |
|---|---|---|---|---|
| Hair removal | 5,170 | 93% | 37% | 0.3% |
| Spa salons | 1,380 | 88% | 51% | 20% |
| Makeup artists | 4,204 | 87% | 29% | 11% |
| Alternative medicine | 1,493 | 82% | 19% | 13% |
| Lab tests | 1,199 | 72% | 10% | 3% |
| Rehab centers | 2,011 | 63% | 17% | 20% |
| Ultrasound | 2,290 | 63% | 8% | 18% |
Among these seven categories, hair removal wins on two of the three points: almost all of them work weekends, and almost all list an address. Spa salons take clients later in the evening more often than anyone — half of them, against a third for the rest
Medical categories sit at the bottom of the table. One ultrasound clinic in eight is open in the evening. One rehab center in three is closed on weekends
| service | businesses | share |
|---|---|---|
| Sugaring | 3,549 | 69% |
| Gel polish | 2,989 | 58% |
| Women's pedicure | 2,898 | 56% |
| Machine manicure | 2,898 | 56% |
Same pattern as makeup artists: a business lists both hair removal and nail services. A studio that does hair removal alone barely exists in the directory
| city | businesses |
|---|---|
| Almaty | 1,349 |
| Astana | 1,170 |
| Shymkent | 497 |
| Karaganda | 266 |
| Aktobe | 180 |
| Aktau | 163 |
| Uralsk | 162 |
| Atyrau | 153 |
Three fields — weekend hours, evening hours, address — take five minutes to fill in, and they decide whether a customer reaches you at all. Your hair-removal competitors filled in an address 99.7% of the time. An empty field here makes you stand out, and not in a good way
Medical categories run the other way: evening hours are listed by a minority. If you take clients after nine, that's your edge. Say so, right there in the schedule
Open 2GIS directory, August 2026. For each category, we took active businesses that list it among their tags. A field counted as empty only when the card omitted it entirely. Evening hours meant closing at 21:00 or later on at least one day of the week