Spa salons almost never state which procedure they offer in their listing, noticeably less often than they list a payment method. 95% of Kazakhstan's 1,380 active spa salons list cash, 77% payment by QR code, 68% card
| what is listed | businesses | share |
|---|---|---|
| Cash payment | 1,308 | 95% |
| Payment by QR code | 1,061 | 77% |
| Card payment | 939 | 68% |
| Payment through a bank | 594 | 43% |
| Wellness massage | 549 | 40% |
| Relaxing massage | 519 | 38% |
| Card transfer | 506 | 37% |
| Facial massage | 498 | 36% |
The top four rows are about money. The first procedure appears only in fifth place, and 40% name it. A person choosing where to go learns the payment method from the listing before the set of procedures
| city | businesses |
|---|---|
| Almaty | 298 |
| Astana | 250 |
| Shymkent | 149 |
| Karaganda | 94 |
| Oskemen | 60 |
| Kokshetau | 49 |
| Pavlodar | 48 |
| Taraz | 46 |
| indicator | businesses | share |
|---|---|---|
| open on weekends | 1,213 | 88% |
| see clients after 21:00 | 704 | 51% |
Half take clients late in the evening. For comparison, among businesses offering makeup artist services, 29% work after nine, half as often
| what is missing | businesses | share |
|---|---|---|
| address | 273 | 20% |
| opening hours | 138 | 10% |
| rating | 93 | 7% |
| photos | 51 | 4% |
One in five has no address, more often than the directory average, where this field is empty for 18%
Your payment methods are filled in, like everyone's, and they do not set you apart. But fewer than half of the salons name their procedures, and a line with them puts you in a selection that the others do not reach
If you work after nine, say so in the schedule. Half of your competitors work then too, but a person learns this only if the line is filled in
The open 2GIS directory, August 2026. We counted active spa salons: 1,380 listings. A field counted as empty if the listing has no such field at all. What a business states about itself is counted from the list the business filled in itself