3,320 of Kazakhstan's 26,636 active salons, studios, and clinics have a website — twelve percent. 19,940 have Instagram, three quarters, and 16,912 of those have no website at all
| what's listed | businesses | share |
|---|---|---|
| Instagram only | 16,912 | 63% |
| Instagram and website | 3,028 | 11% |
| website only | 292 | 1% |
| neither | 6,404 | 24% |
A website stays rare. Instagram became the place where a business shows its work, prices, and open time slots
We sorted all 3,320 addresses by domain. The "website" field turned out to hold different things
| what it actually is | addresses |
|---|---|
| own domain | 2,751 |
| booking service page | 304 |
| link-in-bio page | 182 |
| social network profile | 56 |
| chat widget | 27 |
An own domain appeared 2,060 times in different spellings, and 1,745 of those appeared only once. The rest repeat: a chain of labs or clinics runs one website for all branches. In the strict sense, about one business in ten has its own website
| service | businesses |
|---|---|
| zapis.kz | 206 |
| dikidi.net | 73 |
| dikidi.ru | 11 |
| zapis.me | 11 |
| dikidi.app | 3 |
That's 304 businesses out of 26,636 — just over one percent. A minority of businesses in Kazakhstan use booking services
| category | businesses | with Instagram | with a link in "website" |
|---|---|---|---|
| barbershops | 854 | 85% | 29% |
| hair removal | 2,648 | 84% | 7% |
| makeup artists | 3,542 | 80% | 5% |
| massage | 3,345 | 75% | 12% |
| nail studios | 3,734 | 71% | 3% |
| gynecologists | 464 | 71% | 30% |
| hair salons | 1,942 | 34% | 1% |
| treatment rooms | 339 | 19% | 6% |
Barbershops and hair-removal masters live on Instagram almost without exception. Hair salons and treatment rooms go the other way: two thirds of hair salons have neither Instagram nor a website
If you search for a specialist online and find nothing, the search engine is usually not the problem. The business just has no text describing it anywhere: no schedule, no services, no address on its own page
Two paths work. First, search Instagram for the name a friend gave you. Second, open a directory where the address and hours are already collected
Instagram shows the work, but it doesn't answer the question "what time are you open on Sunday?" Search asks that question every day, and a business without a page showing its schedule has no answer
The source is the open 2GIS directory, counted on August 24, 2026. We took 194 beauty and health categories and merged rows for the same business by its phone number. We sorted the "website" field by domain: booking-service, link-in-bio, and social-network domains went into separate rows, the rest counted as an own domain. We counted the Instagram share by unique businesses, not by database rows: one business appears in the directory as several rows, and counting by rows inflated the number
Numbers in this article come from our own database of public directories in Kazakhstan, counted on August 24, 2026. We count them ourselves and never take them from other reports