One business in twenty has no photo at all

The listings of 41,123 beauty and health businesses hold 1.55 million photos. But 2,164 places have none, and another 6,184 have fewer than five. Choosing such a place means choosing blind

How many photos do businesses usually have?

The median is 19 photos: half of the places posted fewer. The top 10% hold 88 or more

Where are there many photos and where few?

At the top of the table is work whose result is visible to the eye: makeup, tattoos, brows, pedicure. The practitioner shows finished work, and here a photo is a portfolio

At the bottom are appointments with a doctor or a psychologist. There is nothing to show: an appointment leaves no visible result. A picture of the room says little

What do the ratings show?

The gap of 0.34 is noticeably larger than between businesses with their own name and generic names, where it was 0.12

Our data cannot explain it. It may be that a listing without photos is less often looked after by anyone, and that a satisfied client more often returns to a place they chose deliberately. The directory gives us no way to check this

What should a person do?

1. Look at what was photographed as well as how many photos there are. Two hundred photos of a signboard say less than five pictures of the workplace
2. Doctors and psychologists have few photos by the nature of the work. Missing pictures there say nothing, look at the opening hours and the list of services
3. For practitioners with a visible result it is the other way around: no portfolio means either there is nothing to show, or nobody has looked after the listing
4. A completely empty listing, with no photos, hours or services, is a reason to call before you go

What should an owner do?

Photos are the only field you cannot fill in with text in five minutes, and one of the few where your work can be seen

The directory median is 19 pictures. This is not a studio shoot: nineteen phone photos of the workplace, finished work and the entrance from the street put you in the upper half. The entrance from the street is a separate matter, it is how a person finds the door

Where the numbers come from

The open 2GIS directory, August 2026. Active businesses in the fields of our catalog, with other industries filtered out. We counted the photos shown in the listing. Average ratings are calculated only for businesses that have a rating. Shares by field are shown where there are at least three hundred businesses