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Salon specialists are trained in Pavlodar and Shymkent, and rarely in Almaty: 17.7 schools per hundred against 2.7

Our count as of September 3, 2026

Kazakhstan has 417 listings where training for beauty salon specialists is the main category. We looked at where they stand and who runs them. Both numbers came out against expectations

Almaty has 2,218 beauty businesses, more than any other city. It has 59 schools for specialists. Pavlodar has 355 businesses and 63 schools, four more than Almaty

citybeauty businessesschools for specialistsschools per hundred
Pavlodar3556317.7
Taraz2483212.9
Shymkent1,05613512.8
Astana1,813804.4
Aktobe376123.2
Almaty2,218592.7
Kostanay56591.6
Karaganda908121.3
Aktau34330.9
Petropavlovsk29220.7

The gap between top and bottom is twentyfold. Shymkent alone holds 135 schools out of 417: a third of the country with a fifth of all businesses

A school for specialists is more often a working salon

Of the 417 listings, only 29 list nothing alongside besides training. The other 388 are working salons that also teach

what stands next to traininglistings
Nail studios187
Brow and lash styling183
Hair removal114
Hair salons113
Makeup artists90
Permanent makeup67
Professional cosmetics31
Piercing services21

The course is taught by a specialist who sees clients the same day. Hence the class schedule: it is fitted in between appointments, and the appointments keep their place

What this means for a future specialist

When you choose a course, you choose a salon. Look at the work of that salon, since the course page tells you less: you will be taught what they do there every day

In Pavlodar, Taraz, and Shymkent the choice is wider in the number of schools per hundred businesses. In Almaty there are few schools relative to the size of the city, and they are fuller

What this means for a salon owner

Training brings a second stream of requests into the salon, with a different rhythm. A client writes a day before the booking, a student writes weeks before the course and asks many questions

Three numbers are worth looking at in your chat history over the last six months:

  1. How many messages were about training rather than booking
  2. How many hours passed before the first reply to each
  3. How many of them reached payment for a course

The second number usually explains the third: questions about a course arrive in the evening, when the specialist is running a class

How we counted

The source is the open listings of businesses in Kazakhstan with the status "active". Schools were listings with the main category "Training for beauty salon specialists". Beauty businesses were listings in eight categories: nail studios, brows and lashes, hair salons, hair removal, makeup artists, permanent makeup, cosmetologist, beauty salons. Neighboring categories were counted from the list of rubrics of the same listing. Counted on September 3, 2026

Numbers in this article come from our own database of public directories in Kazakhstan, counted on September 3, 2026. We count them ourselves and never take them from other reports