Where to get an ultrasound in Uralsk, how much a massage costs in Astana, where to go to an osteopath in Almaty: for 103 such questions, AI assistants opened different websites for 33 days in a row, and we counted which ones. It named us in 39 questions. In the other 64 we are not there at all. This breakdown is about them
| source | mentions in questions without us |
|---|---|
| 2gis.kz | 935 |
| 103.kz | 550 |
| google.com | 423 |
| yandex.ru | 214 |
| instagram.com | 193 |
| doq.kz | 174 |
| olx.kz | 120 |
| kaspi.kz | 113 |
The directory is in first place, as we expected. The surprise is elsewhere
Instagram is named in 73 questions out of 103, more often than any directory we counted. The assistant opens a specialist's profile: it has fresh work, prices in the captions, and live reviews in the comments. It sees the directory listing too, but the listing is shorter
There are 58 business profiles in the citations. The assistant opened the top one 12 times, the second 7, the third 6, so attention is spread widely and there is no single favorite
From this comes a conclusion worth checking for any Kazakhstani specialist: your profile already takes part in AI answers. The only question is where the person lands next. We opened the headers of the three profiles that AI names most often in our measurement: all three have a single WhatsApp link and nothing else
For olx.kz and kaspi.kz the top question is the same: "permanent brow makeup Atyrau price specialist." The assistant goes there when the question has the word "price" and a smaller city. In such conversations directories lose to boards
The assistant's answer is assembled from what is open and machine-readable. The winner is the site that has three things: the service named in a person's own words, the price visible without a call, and the address and opening hours side by side
We run these measurements every day. If you want a breakdown for your category and city, write to us and we will send the numbers