There's a difference between two questions. "Book me with Halima" is a question about a name, asked by someone who already knows you. "Where's a good osteopath in Almaty" is a question about a service, asked by someone who's never heard of you
For 33 days we asked AI assistants 103 questions like that and counted which pages they opened. Below is what we found — which of our pages make it into the answer
We were named by name in 39 questions. Of those:
Our own name appears in exactly one of the 39 questions. The other 38 are names of businesses whose pages we run
We answer the name question well and barely show up in the service question. A person who knows the specialist gets to booking. A person searching for the first time goes to a directory instead
For a business, that's the difference between retention and growth. Bookings from people who already know you keep coming. New traffic doesn't
A catalog shelf — a page like "osteopaths in Almaty" — has to answer a newcomer's question. That means it needs three things, written in a person's words, not a rubricator's: how these specialists differ from each other, how much a visit costs, and when they have an opening
We run this check daily and watch how the share moves. In a month we'll write whether it moved — and what exactly moved it