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Salon ratings in Kazakhstan: why you can't choose by them

You can't pick a salon in Kazakhstan by rating: three out of four hold a score of 4.5 or higher, and almost half hold 4.9 or higher. The score no longer tells businesses apart: by it, they are all good. We looked at the ratings of 49,038 salons, clinics, and independent specialists in Kazakhstan

How similar are salon ratings?

Almost indistinguishable. Here are the shares by score threshold

ratingbusinessesshare
4.9 and higher21,85944.6%
4.8 and higher27,22655.5%
4.7 and higher31,32563.9%
4.5 and higher36,99275.4%
below 4.05,65511.5%

The national median is 4.80. Open a list of twenty specialists and you will see fifteen with a score above 4.5. You can't choose among them by the number

Does the spread of ratings differ between categories?

Hardly. The category medians in the table below sit right next to each other

categorybusinessesmedian rating
Massage therapists4,4784.90
Cosmetologists1,6324.90
Nail studios1,3484.90
Barbershops1,3144.90
Dental clinics2,7664.80
Hair salons4,5124.70
Banyas and saunas1,9514.60

Between a massage therapist and a hair salon the gap is two tenths of a point. Inside a single category there is none at all

What should you look at instead of the rating?

The number of reviews. Here the spread is huge:

One business in six (17.4%) has five reviews or fewer. Its 4.9 rests on three people, and one unhappy customer would drag it down to 3.5. A 4.6 with two hundred reviews is more reliable than a 5.0 with four

How do you choose a salon like a person?

  1. Drop everything with fewer than twenty reviews: the number there is random
  2. For the rest, read the text of recent reviews. The score will tell you nothing more
  3. Check whether the business replies to bad reviews. You see it right away, and it says more than the rating
  4. Call or write. The speed and tone of the reply are the most honest sign of how you will be treated

Where the numbers come from

The data comes from the open 2GIS directory: 49,038 active businesses in Kazakhstan in the beauty and health sections, August 2026. We counted only listings that have both a rating and a review count