RUҚАЗRUҚАЗNo niche in our sample runs a longer day than fitness clubs. We counted 1,184 schedules with readable hours
1,060 clubs open before 09:00, 89.5%. 1,002 clubs close at 21:00 or later, 84.6%. The average club stays open about fourteen hours
That makes sense. People go to the gym before work or after work. The club adjusted to both ends of the day
| closing time | clubs | share |
|---|---|---|
| 19:00 or earlier | 60 | 5.1% |
| 20:00 | 122 | 10.3% |
| 21:00 | 304 | 25.7% |
| 22:00 | 348 | 29.4% |
| 23:00 | 302 | 25.5% |
| 24 hours | 48 | 4.1% |
More than half of clubs stay open until 22:00 or later. For comparison, only 12.8% of eye clinics stay open at 21:00 or later, and dental clinics even less
747 clubs open on Sunday, 63.1%. The spread across cities is wide:
| city | clubs | open on Sunday |
|---|---|---|
| Atyrau | 39 | 79% |
| Astana | 240 | 78% |
| Semey | 30 | 70% |
| Pavlodar | 45 | 67% |
| Almaty | 309 | 60% |
| Uralsk | 34 | 59% |
| Karaganda | 83 | 57% |
| Shymkent | 98 | 55% |
| Kokshetau | 29 | 38% |
Astana and Almaty differ by 18 points, with a comparable number of clubs in each. City size doesn't explain that gap
A long day closes the evening problem, but opens another one. A lead comes in at 21:30. The club is open, but only one administrator sits at the front desk, and they're signing up a membership for the person standing in front of them
A WhatsApp message loses to the person at the counter in that moment. And it should lose — the person in front of the desk already showed up. The message only goes cold after forty minutes of waiting
The second loss point is the sheer number of hours. A club open 14 hours spreads its leads across the whole day with no peak worth assigning a dedicated person to. Keeping an administrator on messages alone doesn't pay off at that pace
Three numbers, all pulled from a month of your own messages:
The third number usually shows the real cost. For a club with a long day, the losses sit inside open hours — right when the administrator is busy with the person across the desk
Clubs close this gap in different ways: a second administrator for the evening shift, the manager answering from their phone, ooon.ai on incoming messages. The right choice depends on what those three numbers show
Source: open fitness club listings in Kazakhstan with a parsed schedule, status "active". Niche was determined by the listing's category, matching case-insensitive. Cities are shown where the niche has 20 or more listings. Counted on September 2, 2026
Numbers in this article come from our own database of public directories in Kazakhstan, counted on September 2, 2026. We count them ourselves and never take them from other reports