One business in four is named the same as many others

Of 42,531 beauty and health businesses, 10,740 carry a name that at least two others at other addresses also have. "Massage room" appears at 251 addresses, "Hair salon" at 185

Names that repeat most often in our table

name	businesses at different addresses
Massage room	251
Hair salon	185
Bathhouse	110
Beauty salon	108
Massage office	104
Cosmetologist's office	92
Psychologist's office	85
Dental clinic	83
Beauty studio	69
Herbalife	62
KDL Olymp	59
Barbershop	57

Two different things are mixed in this list, and you can see it by eye. "Massage office" at 104 addresses means 104 unrelated businesses, each of which named itself after its line of work. "KDL Olymp" and Herbalife are real chains with a common owner. Our measurement does not tell them apart: it counts matching names

Why does this get in a person's way?

You visited a good massage therapist half a year ago and remember only "a massage room somewhere near the metro". You cannot find them again: the directory has 251 records under this name. Reviews do not help either, because you do not know which of them they belong to

The same goes for a friend's recommendation. "Go to the beauty salon on Abay" works only if you know the building number

What do the numbers show?

	businesses	without a rating	average rating
name repeats	10,740	13%	4.51
own name	31,791	11%	4.63

The difference in rating is small: 4.51 against 4.63. We only see it and do not explain it: our data does not show whether it is down to the businesses themselves or to the fact that a review is harder to leave deliberately on such a listing

Where are repeated names more common?

field	businesses	share with a repeated name
Ultrasound diagnostics	687	61%
Treatment room	570	57%
Ophthalmology	420	32%
Hairdressing services	5,665	32%
Baths and saunas	2,162	32%
Clinics and medical centers	702	31%
Massage	5,377	29%
Barbershop	1,470	28%
Lashes and brows	1,254	15%
Tattoo and body painting	380	14%
Makeup artist	765	6%

At the bottom of the table are fields where the work is signed with the practitioner's own name. A makeup artist and a tattoo artist sell themselves, so in the directory they stand under their own names. At the top are rooms inside other people's buildings that name themselves after the service

What should an owner do?

Your name should set you apart from your neighbor. "Massage room" is a type of activity, and it is already written in the listing as a separate line
Add something of your own to the type of activity: a name, a district, a word. "Massage with Aigul", "Massage room on Rozybakiev" can already be found
Check yourself with a search. Type your name into 2GIS and see how many listings appear next to yours. If there are dozens, a person will not tell you apart
If it is too late to change the name, fill in the rest: opening hours, list of services and type of activity. Then people will find you by those

Where the numbers come from

The open 2GIS directory, August 2026. Active businesses in the fields of our catalog, with other industries filtered out. A name counted as repeated if it appears at three or more different addresses. Shares by field are shown where there are at least three hundred businesses